Mailer Lite is often easier to use, more powerful per dollar, and gives you fewer headaches than Mailchimp or many bloated competitors. MailerLite is much cheaper than Mailchimp at all paid levels, often costing half as much for the same number of subscribers — without removing essential features like automation.
✅ Affordable: MailerLite’s free tier allows 1000 subscribers, 12000 emails per month, access to landing pages, automation, A/B testing and other premium features. Most competitors, including Mailchimp, either offer fewer emails or lock core features behind a paywall.
✅ Simpler, Cleaner Interface:MailerLite is known for its minimalist, intuitive UI. Everything from automation to segmentation is easier to understand compared to Mailchimp’s more cluttered and complex layout.
âś… Built-In Website + Landing Pages:
MailerLite includes:
Free website builder
Unlimited landing pages
You don’t need an external tool like Carrd, Leadpages, or Wix for building pages — it’s all included.
âś…Powerful but Simple Automation:
Drag-and-drop automation builder
Visual workflows
Conditional logic
MailerLite’s automation tools are easier to grasp for non-tech users, yet flexible enough to handle complex customer journeys.
âś… Advanced Segmentation & Tagging:
Combine groups, segments, behavior triggers, and custom fields
Send emails based on opens, clicks, or even page visits
This is often limited or messy in platforms like Mailchimp unless you’re on a high-tier plan.
âś…Seamless Integrations:
Shopify, WooCommerce, WordPress, Zapier, Stripe, and more
Native pop-up forms and embedded forms for websites
It doesn’t force you to rely on third-party apps to do basic things like email capture or tagging.
👉 Access Mailer Lite as a premium invited with special conditions: